January 05, 2018
So you are planning a training event. If the event is for internal stakeholders, then you already have a list of people that should attend, and probably have an easy way to invite and register them. But what if your target audience is thousands of retail sales associates scattered across hundreds of store locations across dozens of retail chains? Where do you even begin? For starters, you must make them aware of the event. Do you even know who they are? Maybe you have a few of their email addresses and phone numbers. Maybe you have a few feet in the street that can post flyers at stores. Let’s say you reach half of your target audience (and let’s face it, you’re not even going to come anywhere close to reaching half of them, but for the sake of this post, let’s assume you can). How can they RSVP? How can you get an accurate head count? How do you consolidate the various marketing efforts and touchpoints into a simple workflow that will enable you to launch your event without a hitch?
But maybe you can! What if there was an app that allowed you to gain instant access to invite thousands of sales associates across the country, associates that you otherwise might not even know exist; and what if you could segregate the audience based on employer and location? What if that same app also allowed invitees to register and check-in to your event with a few taps and swipes on their mobile device? What if said app also provided meaningful and concise reporting for all of the above mentioned activities?
So you may be thinking, that’s great and all, but it’s the 21st century. It’s all about cost-efficiency and the only way to do that is through virtual online training. I get it…a penny saved is a penny earned. But lowering cost is just the tip of the iceberg when talking about the value of virtual events. Varying time zones, individual schedules, and limited access all become non-factors when properly leveraging this type of technology. Well, what if that same app allowed you to do everything referenced above for an in-person event, for an online virtual event? What if you could still discover an audience, send invitations, register guests, host the event, and get reporting, all from the same platform? Is that something that would interest you? We certainly think it should…and we just might have something up our sleeves that makes training event planning and execution seamless and efficient.