January 05, 2018
I won’t date myself by telling you the year I first started working in retail sales. But let’s just say technology didn’t play much of a role in my acquisition of product knowledge. For the products I deemed “cool” or “fun”, most of my learning came from experiential “play.” For everything else, the “fact tag” became my guide. Some of the older associates would actually read product manuals—imagine that, reading a product manual from cover to cover! Well, those days are long gone. Whether it’s lack of time, lack of interest, or short attention spans, sales associates simply aren’t going to spend hours to attain product expertise, unless the product has personal appeal to them.
So how do you conquer this challenge? You want sales associates to be knowledgeable about your product. You know there are dozens if not hundreds of competing products in the space and they can’t become experts on all of them. Maybe you don’t even need them to be “experts”, but simply know enough about your product to make a confident recommendation. The solution: micro-learning.
Micro-learning positions learning modules as brief, high-level, and easily digestible nuggets that can be easily recalled in the sales process. Teach a sales associate the most important aspects of your product, the ones that matter most to them and more importantly, the ones that matter most to customers. Micro-learning empowers sales associates to learn one “bite” at a time, without consuming bandwidth they either don’t have or aren’t willing to sacrifice.
So what are some key benefits of micro-learning?
· Instant access – courses are readily available on any device with just a few clicks or taps
· Immediate feedback – users quickly learn and have their newly acquired knowledge tested and reinforced in just a few short minutes
· Increased retention – 3X higher retention rates than traditional training methods
· Repeated engagement—since the learning is quick and manageable, learners often re-engage with lessons post-certification
So it all boils down to this: can you afford to stay stuck in the past? Or is it time you dive into a mobile-first, micro-learning solution to take your brand’s awareness and product knowledge to the next level with the current generation of retail sales associates?!